Understand the concepts of Leads, Prospects, MQL, and SQL
As a business owner, marketer or sales representative, gaining a deep understanding of the concepts of leads, prospects, MQL, and SQL is not just crucial, but it also empowers you with the knowledge to navigate the complex world of B2B lead generation funnels. In this blog, we delve into these terminologies, shedding light on their significance in the sales process. Leads Vs. Prospects Lead and prospects are often interchangeably used, but both these terms have different meanings in the sales process. Lead Definition : A lead is an unqualified prospect at the top of the sales funnel. Leads are generated through marketing efforts, which implies that prospective customers are interested in your products and services. For instance, they have visited your website but have not qualified yet. Prospect Definition : A prospect is carried by the sales team. Their profile aligns with the ideal buyer persona, one that has a high intent of making a purchase. Lea...